We live in the digital era. Almost everyone you know has a digital presence of some sort on the World Wide Web. And naturally, all brands too, have opted to move online and therefore put the spotlight on digital marketing. So what is digital marketing? Digital marketing is using techniques which allow a marketer to make the best of both worlds – digital and marketing. Naturally, a digital marketing agency is very highly sought after in today’s times.
One of the most important aspects of digital marketing is effective use of social media. Active and smart use of social media networks such as Facebook, Twitter, LinkedIn, Pinterest and Google+ is a great way to build up your consumer base and interact with them on a daily basis. Social media marketing services refer to the process of gaining traffic or attention through social media sites. Then there’s email marketing which is more potent if you have a database of consumers or people you wish to directly target. Email marketing services often comprise sending your target audience email newsletters which is a great way of updating your customers about new offers, special promotions or the latest happenings with your product or brand.
Another important aspect of digital marketing is web design. However, most companies do not give it the importance it deserves. Think of it like this: while your marketing may grab eyeballs and compel people to take action, your website design is what usually decides whether they will make the purchase or not. Many studies have concluded that around 70% people decide the credibility of a business based the design of its website. It also has an impact on conversion as changing your website layout for a campaign can work very favorably for you. So we can conclude that web design services and web developing services should figure high on your priority list while planning a campaign or for increasing the value of your brand.
More advanced services comprise SEO and SEM. SEO, which stands for Search Engine Optimization is an extremely important component of digital marketing. SEO is the process of improving the visibility of a website (and thus, a brand) on the search engine result pages such as Google, Yahoo and Bing among others. SEO services consist of website SEO audit, on-page SEO, link development, SEO content writing and content optimization. A smart SEO strategy will ensure that your brand ranks consistently high in search results. SEM stands for Search Engine Marketing and it is a form of Internet marketing which involves promotion of websites by increasing their visibility in search engine results page primarily by purchasing ads. Now, SEO and SEM might sound like they have the same function but that is not true. While the purpose of SEO is to get better organic search results, SEM helps you search engine users via paid links in addition to organic search in order to send them to your website.
Make sure the digital marketing agency you engage provides the full spectrum of digital services.
Source: Free Articles from ArticlesFactory.com